Tech and the Pet Industry

Tech and the Pet Industry

Technology has changed our lives. Now it is doing the same for our pets.

As technology has become an integral part of our lives, it has also started to influence how we interact, care and even feed our pets. A new generation of start-ups have started implementing everything from mobile technology to Internet of Things (IoT) to offer products, which forge a stronger bond between the pets and the pet owners.

  1. Pet Tracking

The thought of losing a pet or having him run away is enough to bring distress to a pet owner. However, in recent years, GPS devices like ‘Gibi’ and ‘The Paw Tracker’ have become increasingly popular ways to track lost pets. These devices are easily attached to the pet’s collar and the pet can be tracked using computer or mobile devices.

 

PetHub Incoffers what it has dubbed “the next generation pet identification tags”. These are embedded with a NFC chip and have a unique QR code and internet address, as well as a phone number. The company claims that thesefeatures can be used by ‘good Samaritans’ to immediately identify and return lost pets.

 

  1. Real Time Monitoring & Data Tracking

The advent of technology into our day-to-day lives have allowed and made us fond of tracking and monitoring of personal data. Personal activity trackers such as Fitbit have become ubiquitous. Similar devices for pets have also been introduced in the market. Fitbark is a device developed by vets, which collects physical activity and rest levels for dogs throughout the day. This can be synched with an app on the pet owner’s phone, which will help him / her in monitoring changes in behaviour and sharing useful information with the veterinarian.

 

  1. Remote Feeders

Assume you are at work when you get a notification on your phone sent by your dog. You open the app and voila! You and your dog are connected through a pet cam. After a few moments you tap on ‘treat’ and one drops from a dispenser. Petcube is one such company that offers an ‘interactive treat cam’. As per their website ‘Petcube Bites is an all-in-one Wi-Fi pet camera with built-in treatdispenser that lets you train and reward your pet remotely.’

 

The Remoca Pet Bowl, offered by a Japanese company, is an automated pet feeding system which refills itself and has a built in camera that allows the pet owner to watch your pet on your smartphone as it eats or drinks water from the bowl.

 

  1. Pet Toys

We all love playtime with our pets, but they absolutely exceed us in both the zeal and stamina for playing. iFetch is an automatic interactive ball launcher dog toy for active dogs, which solves this problem. The toy launches the ball to a distance, which the dog can fetch and put again in the toy to relaunch. They offer different models of the toy for different types of dogs.

 

Bolt by FroliCat is one such toy for cats. It is an interactive laser toys which casts ‘exciting laser patterns’ on the floor or the wall which the cats like to chase, pounce and bat upon.

 

  1. Pet Social Network

There has been a considerable increase in the number of social networking sites for pet owner. These website are fuelled by the pet owners urge to share and connect with others who share the same passion.

 

Pets Forever is one such social-powered online community that’s passionate about pets’ wellbeing and theirconnection with humans who love and care about them.

 

Ithad started out as a digital memorial concept,but has now evolved into a one-stop-home for everythingpets:

  • Pet-owners can access support and services to help them care for their pets.
  • It is a community for pet-lovers to connect, socialise and share with others.
  • Animal organisations, businesses and charities can also interact with the community of passionatepet-lovers.

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