Vet health expert Dr Moss Siddle joins the PetsForever App

Great news, pet lovers! From now on the Pets Forever app will count on the expertise and professionalism of Dr Moss Siddle to give us great tips and insights on how to make our animals happier and healthier!

About Dr Moss Siddle

He is the founder of Medechat, a website that allows you to have veterinary care anytime, anywhere. Check it out, its fast, fun and efficient!
Dr Moss Siddle is a renowned veterinarian, having worked in Australia and the UK for the last three decades. He is the founder and owner of the Dandenong Ranges Veterinary Centre, operating in Melbourne for the past 21 years. Dr Siddle also has roles on the executive committee of the Victorian branch of the Australian Veterinary Association and is on the board of the AVA Veterinary Business Group. In 2012 he produced the VetCheck iPhone & iPad App – a pet diary and veterinary medical resource – a great partner to Pets Forever App.

How Pet Social Media Apps can relieve stress and anxiety

People all over the world experience mental health issues on a daily basis. It is estimated that 75% of the global population suffer some forms of anxiety and stress. More often than not, they don’t seek medical attention to improve on their mental stability and well-being. There are several different methods in the mainstream medical community, while most of the treatments are based on the principles of neuropsychology. However, most people are not aware that interacting with your pet improves mental health and has a series of benefits for your life.

The connection between pets and human health is undeniable, as we make an unbreakable bond of love and care with them. Most pet owners consider their pets as members of their own family. No matter how old you are, you will find joy in interacting with your pet. Pets bring more love and companionship into our lives, therefore pets and mental health can go hand in hand.

Science validates that pets have a big impact on mental health. Having a pet in your life can help reduce depression, anxiety and stress. Moreover, pets help reduce loneliness and bring us joy and unconditional love.

It was through those and many other benefits that the PetsForever app was created, a place where pet lovers from all over Australia can interact in a thriving community of love, information and ethical partners to shop from. But how exactly does PetsForever relieve mental issues?

How Pet Social Media Apps can relieve stress and anxiety

Sadly, the Covid-19 pandemic exacerbated the world’s mental health problems. Most people feel that the pandemic has had a direct impact on their mental health. Lockdown and social distancing have made the situation worse and made people live in solitude through quarantine and social distancing.

But fortunately, having a pet in your life can help you reduce your stress-related health issues. Better yet, joining a Pet Social Media App will help you feel connected to the world without leaving your home. Here is how Pet Social Media Apps can help in managing mental health issues.

1. They help us Build Healthy Habits

Our pets need to be taken care of every day. Nothing feels as good as sharing these wonderful moments of our pets with friends and family. It is so fun when you take your pet for walks or nature walks. You will be surprised to see how much you will enjoy your nature walks that will help you exercise without even noticing it!

Better yet, apps like PetsForever will always give you something to look forward to. You will have comments and chats to respond to, while still thinking about exciting things to post.

Moreover, these apps will always keep you entertained with reliable information and visual content, thus preventing you from forming bad habits.

There are no restrictions when it comes to using these apps. All content is suitable for all age groups and all users only have two rules: respect one another and have fun.

2. Pet Social Media Apps help us to cheer up

Are you feeling low, or feeling like you’ve been having a bad day?

Pet social media apps might offer you a solution. Interacting in these apps can cheer you up instantly by offering a form of amusement. More often than not, there are comical posts from other users that will definitely cheer you up and give you a good laugh.

Sometimes, life can be a little bit harsh for you. You may be going through some anxiety or stress, making you feel down. You can cheer yourself up by logging into your favourite pet app and interacting with the community! Interacting with other pet parents and scrolling through cute pics and videos of other pets can help relieve your stress and depression. It’s all about pets, after all, and you know how much we love them.

3. They Kill boredom

You will never get bored when you have a pet social media app installed on your phone. You will get to connect to other pet owners, post interesting stuff and ask plenty of question in their communities. Once the Covid-19 issue settles, there are plenty of meetup events to join in! When you feel alone, you can log in to your pet social media app and peruse through the cute pics and videos of pets.

Additionally, the app keeps you busy by making you want to share your pet’s best pics and videos with other users. Not to mention all the fun conversations and topics you’ll engage in. Having the app gives you no room for feeling lonely or stressed.

4. Pet Social Media Apps for a Community bond

The app will help you form helpful bonds with other pet parents. This kind of interaction will sometimes form a lifelong friendship that is founded on what members have in common, providing an emotionally stable and open ground for love and companionship.

5. Helps you to appreciate what you have

Naturally, pets live in the moment. They don’t worry about what happened yesterday or what might happen tomorrow. Using Pet Social Media Apps will help you not worry about what is happening or what might happen. They let you enjoy life at the moment, and as a result, you become more mindful.

Are you feeling depressed or anxious? Make use of the PetsForever app to help you clear your mind and relax your days. You can never know what you are missing until you try it first. Download it and have fun!

How to make your Cockatiel happy in 5 easy steps!


calopsita brincando

The newbie owners might have a certain difficulty when understanding the personality of a cockatiel. That is because cockatiels are highly playful, intelligent and active animals, who can also show very strong hints of unsatisfaction once their desires are not being tended to or when they are not getting enough attention.

Those who live with these incredible birds must know how to evaluate their feelings with great precision. If you’re thinking about acquiring a cockatiel or just got one, keep an eye on these steps on how to make your cockatiel happy and very joyful!

Before we get started: The concept of five freedoms

The care towards cockatiels must attend to their mental and physical needs, and for that, it is important to understand the concept of five freedoms. 

  • Free of hunger and thirst;
  • Free of discomfort;
  • Free of pain, sickness and injury;
  • Free to express the species’ natural behaviour;
  • Free from fear and stress.

The environmental enrichment offered by those five aspects elevates the well-being of the animal helping to keep the cockatiel happy and active. Those are technical bullet points to keep in mind which stimulate the animal to provide situations remindful of their nature.

Such activities reduce stress and prevent the occurrence of abnormal behaviour, like self-isolation and even tearing of their own feathers.  It is therefore essential to guarantee that the cockatiel living in your home feel comfortable to behave according to their species.

This means that a cockatiel singing and happy must be engaged in activities next to the ones it would do in the open air, out in nature. It’s not enough to feed them, we have to make them feel truly at home.

Mantenha sua calopsita feliz e ativa

Here are the five best ways to keep your cockatiel happy and in an exciting environment!

1. Motivate their search for food (even if they have easy access to it)

In nature, birds spend most of the time looking for food. By motivating them, they will keep themselves active and distracted. It is important to use your creativity to enhance their options for entertainment and curiosity.

One good example is to put some seeds inside an empty roll of toilet paper, to have the cockatiel look around for it. You will find that they get very excited to find the food; it’s what they’re used to doing in nature all the time.

calopsita parada

2. Have a good variety of toys

A happy cockatiel is very playful and, even with the company of another bird, they should always have plenty of options to have fun and entertain. Toys made with natural materials are the most recommended. Wooden-based toys, for instance, can be ripped apart by the birds without causing any damage to them. As long as the materials are safe and non-toxic, they’ll be fine.

3. Feed them quality seeds and rations

Good-sourced seeds and rations are part of the routine of a cockatiel, as well as fruit, greens and legumes, which act as environment stimulus to enhance new flavours, textures and ways of entertainment.

calopsita branca e bochechas vermelha

4. Spend more time with them and maybe get a second cockatiel!

Cockatiels are extremely social animals who thrive in packs – and that works the same for their owners! They love to spend time with humans, so make some room of your day to pet them, put them on your shoulder, have activities together and have fun.

If you spend too much time outside your home, it’s a good idea to offer them a fellow cockatiel, which can reduce their need for attention. The female is always the one who chooses her partner, so offer options that makes both feel comfortable.

5. Don’t overlook their mental health

You’ve definitely seen videos of cockatiel singing happy, playing basketball or practically any other unusual activities. That’s because teaching them tricks is actually a great way to improve their mental health!

There are several videos online teaching how to train a cockatiel, and they not only involve their cognitive enrichment but improve their socialisation which they really need. Also, you will definitely have a blast teaching them!

Breeders and Veterinarians: Improve your business with DNA testing!

Currently, the search for pets with a healthy genetic background has been growing constantly among animal breeders and veterinarians. In order to obtain an accurate and trustworthy genetic evaluation, it is important to highlight that the value of a genetic code amongst the reproducers depends directly upon precise data about their genealogy in order to assure the success of the testing.

DNA tests for animals allow professionals to work with up to 99,9% accuracy in exclusion of false parenthood, with the same amount of accuracy even when the verifications involve animals with high degrees of genetic similarities. The process is extremely safe, simple and efficient. All results are digitalized, with the results automatically transferred to a databank, where they take part in a permanent filing of the animal’s record. Through that method, animals that go through DNA testing can be used in the future as a reference for their progeny, without the need for more tests.

Animals with a higher status 

When a breeder or veterinarian is able to declare, in a sale contract, that the identity and pedigree of the animal possesses scientific validity proved by a high-quality DNA analysis, their animals will retain a much higher value by the purchaser. That way, they can also request that the genome of your animal show as individualised information for the pet. Breeders who regularly possess tests of their breeds can, consequently, expect satisfactory results for their business and great satisfaction of their clients by maintaining such a thorough database and biological history of their animals.

The DNA tests also give organisations and specialists a digital tool to protect and allow the discernment of premium breeds: Exposition organisers can periodically check the animal’s ID as soon as they win points that lead them to become competition champions.

What DNA testing can do for your animals

1. Certifies the integrity of the genetic registration.

2. Assures great reputation to the breeders and veterinarians.

3. Identifies history of genetic diseases and conditions.

4. Genetic trial to traits and features of interest to the breeders.

5. Bloodline evaluation.

6. Promotes better and healthier animals.

Where to get it

If you’re a breeder or veterinarian in Australia then Orivet – Genetic Pet Care is the most popular option for simple and thorough DNA testing. They provide several personalised services tailored to the specific needs of each client. Our readers have argued that it’s the fastest and simplest way to genetically test their animals, so it’s definitely worth checking them out!

Three things to consider when using essential oils for your pet

Disclaimer: This article was originally written and published by Two Oily Ems, you can check them out by clicking here!

Essential oils can play a vital role in supporting our pet’s emotional and physical wellbeing naturally (not to mention our own). It makes sense to look at them to add to your ‘tool bag’ of things to use for your animal’s health.

They can support our pets when used correctly with their skin, give relief to our senior pets muscles and joints, calm the emotions during the storm, provide a natural solution to fleas…the list goes on.

But what really are essential oils? They are basically nature’s natural defence and naturally occurring aromatic compounds found in plants, seeds, bark, stems, roots, and flowers. They are up to 70 times stronger than herbs so a little goes a long way, especially for our pets.

Safe to say it’s a bit of a minefield out there if you are new to essential oils or even if you are not new and just wondering how to use them with your pets.

So here are 3 points to consider before you get started.

1) Know your pet’s health

We always suggest discussing with your veterinarian before using the oils especially with certain conditions and medications or if your pet has an underlying concerning health issue and definitely in emergency situations.

Even though essential oils are natural they are potent and there are some oils that are not advised to be used for your pet. Getting a diagnosis and finding out what is going on with your pet will help you embark on what natural path may be supportive to your pet’s individual needs. This may include essential oils or other herbs and supplements or looking at diet. If it is a specific condition and you want to go down the natural path there are a few natural Vets that do support natural remedies so do your research and find the best option for your pet.

2) Research your oil brand

With the rise of popularity, there are plenty of essential oil brands on the market and it can make it confusing and overwhelming knowing what brand to choose. The main thing to be aware of is that not all essential oils are created equally and unfortunately when it says ‘pure’ on the bottle it might not always be the case.  Many essential oils contain synthetics and chemicals that are not listed and can do more harm than good to you and your dog.

So before you go down to your local supermarket and pick up a bottle of essential oil from the shelf we highly recommend taking your time and do your research. Choosing a reputable brand and check the label to see if it contains information such as the scientific name, how it was extracted and even the lot number as this will show that that oil has gone through further testing to ensure purity. There is plenty of wonderful information and resources out there to help with your research. There’s no point starting to make positive healthy choices with a poor quality oil and knowledge is power.

3) Why do you need them and what to choose?

Do you have an over-excited or anxious puppy, a very itchy dog or a senior pet that needs support with their muscles and joints? It’s good to have an idea of why you want to use them and then get good advice with what oils are going to be appropriate and safe to use with pets.

There are oils that certainly support all of those things but whatever the reason it’s worth remembering that it’s important to also look at the big picture.

Often skin issues start with diet. Our little dog Sunny was plagued with skin issues for years while taking several medications. A switch in her diet in conjunction with the oils made all the difference and she hasn’t needed medication for her skin since then.

In the case of a behaviour issue, it always starts with appropriate training and looking at what is happening in the pet’s life. For example, is there a new addition in the household? Or has there been a recent move? Essential oils can be a wonderful addition to your pet’s routine whether it be behavioural or otherwise but take in to account other factors also to incorporate in your dog’s regime.

So where to go from here?

There’s no doubt about it essential oils can be a wonderful addition to any household but its definitely worth considering your pets when embarking on your oily journey and getting educated on how to use them safely and effectively around your pets.

We have loved our journey so far using essential oils with our beautiful pups, Sunny and Grommie, and educating ourselves over the years to help others make safe and healthy choices for their pets. We are passionate and love sharing our knowledge and experiences to help others.

Two Oil Ems

Should you get a second pet? Here are the pros and cons!

The question about having a second pet is quite difficult and weighs in on several different aspects of a person’s life. But if one is too little, how are we supposed to know if two pets is a good idea, without past experiences? That question might put us in a lot of pressure; you might get a second pet and absolutely love the experience or still love them while regretting the new responsibilities and hard work that come with a second furry friend.

Need help deciding? Pets Forever made a list of pros and cons that will help you shed a light on this dilemma!


Keeping each other company

This is the most important point of the entire post. By far the biggest gift that you can give your pet is to have another pet to keep them company and have them entertained through their lives. Are you starting to feel guilty about leaving them alone all day? Maybe having another friend will take the weight out of you while bringing as much joy and satisfaction to your current pet, who will be absolutely delighted to have a “younger sibling” with whom they’ll share their time playing all day and all night (while making a huge mess!).

They eat more and healthier 

Those who’ve had fish in an aquarium know what this means. Two fish together eat better compared to a single one. The same thing happens to other animals. Actually, when two animals of the same species share the same meal, they usually engage in a little competition of who eats more. That has to do with their ancestor’s DNA when it was necessary to eat huge amounts of food at once since they relied on hunting and were never sure when the next meal might come. With that in mind, when a pet sees their sibling eating, it is likely that they will end up eating more, following their preservation instincts. Something similar to the thought of “if I don’t eat what’s in this bowl, they will”.


Full house, messy house

Leave no doubt in your mind that your house will get messier, and quite a bit louder. Constant barking and stumbling in furniture is guaranteed. If those who have a pet are never alone, imagine four paws trotting around the house. They might be the calmest pets who never give any trouble, but as soon as their owner steps through the door, be ready for a lot of noise and a lot of fuss, for a great reason!

Double the sickness, double the spending

One of your pets have the flu? Get ready cause it’s just a matter of time until the second one gets it. Fleas? Get the medicinal bath ready for the both of them. Older pet has diabetes? Soon the younger will develop food allergies due to the change in routine. Know that when the subject is a disease, you’ll suffer in doubles.

Double will also be every expense related to pets. How much does it cost to clean a big dog or cat in the local pet shop, every Saturday? Multiply that by two. New leash for walks? Times two. Warm clothes for the winter? Two, please. What about the pet hotel for weekend getaways? Room for two, please.

They fight a lot at first

If your oldest pet does not enjoy the presence of a new sibling, you just took home quite a problem. If they decided to go at it and fight each other, they might actually get injured, especially if there is a big size discrepancy. The main tip here is to avoid putting two males or two females under the same roof, unless they’re breeds known for being very docile. Worst than pets fighting each other is one getting constantly hurt by the other one. Now you have to leave them in separate rooms so there’s no incident. That’s the worst-case scenario. But they will most likely stop fighting each other eventually, especially if you follow our tips on how to get your pets to stop fighting.

Wanna know what we think? We say go for it! But be aware of choosing the right sibling for your current pet, that is the most important thing factor to have in mind. Other than that, you and your two pets will definitely have a lot of fun together and chances are, you won’t regret it!

Microchipping your pet is extremely important; here’s why

cachorro parado

Containing some of the main information regarding our furry friends, the microchip for dogs and cats stays under the skin and is an essential mechanism with the sole purpose of taking care of our pets. For those who are still doubtful about the theme, Pets Forever organised some of the main curiosities around this important item. Check it out!

O microchip pet não é um GPS

Contrary to what most people think, the microchip for dogs and cats doesn’t work as a radar or a GPS, which means that you are not able to track your pet’s location through it. It works as a form of identification for domestic animals, usually installed after the purchase of adoption of a pet.

In the microchip, you are able to imprint several different data such as breed, nome, age, disease history and owner information.

If you ever encounter a lost pet that is microchipped, you’ll be able to take them to the vet and find information about the owner and where the animal lives. The veterinarian will also be aware of chronic health issues or special care, if there are any.

It’s a fast and painless procedure

Many pet lovers have the notion that implanting a microchip is a brute procedure. But the reality is far simpler, since the application is done through a special needle that is barely noticed by the pet.

After cleaning the area, the special needle is inserted until the subcutaneous portion of the tissue, and the microchip is applied as if it was a simple medication. It’s also very small; the size of a single grain of rice!

labrador com a língua de fora

Microchipping is mandatory for overseas travel

If you wanna take your pet on a lovely international trip, know that you’ll definitely have to get them microchipped. Besides being mandatory for most international airline companies, many countries such as the US and the European Union demanded that the pet has a microchip ID before travelling to their territory.

Now that you know how microchipping works and why it’s important for your pet, check out the other articles in our Pets Forever blog for more information on your animal’s health and well-being!

cachorro abraçando tutor

The incredible benefits of Topical Magnesium for your pet

Why Magnesium?

Magnesium is an alkaline earth metal. This mineral is found naturally in the environment and also
inside many living organisms. Magnesium is one of the essential minerals needed to grow and
sustain life.

Magnesium is an essential agent in over 300 enzymatic functions that regulate a range of
biochemical reactions in the body. These include assisting both muscle and nerve functions,
energy production and maintaining regulated heart and blood pressure.

It’s good for humans and animals

Animals require magnesium in a similar way to humans. The problem is that many pets don’t get
enough magnesium. While the element is naturally present in many foods like walnuts, wheat,
chocolate, and macadamia nuts, these foods are not safe to give to your pet. Processed dog and
cat foods may not have sufficient magnesium and other minerals to support your pet’s health.

Without enough magnesium, your pet is prone to the following symptoms:

· Depression
· Severe muscle pain
· Abnormal Heart Rhythm
· Gastrointestinal problems
· Behavioural changes

How much magnesium do pets need?
Dogs and cats both have a recommended daily intake. However, each breed and size should be
taken into consideration for necessary intake. We recommend researching your pet’s breed to find
the daily intake specific to their needs.

How to add topical magnesium into your pet’s daily routine?

Kalmr Pet Magnesium range offers solutions for every pet owner.

Kalmr Pet Liquid Magnesium Spray is natural and an all Australian owned and operated business.
Applying topical magnesium is one of the oldest forms of treatment for skin disease and irritations,
as liquid magnesium has natural antibacterial properties. Liquid magnesium is also a natural anti-
inflammatory, which makes it excellent for pets that suffer from arthritis pain or joint soreness
after a big day of running in the park or have recently become injured and need assistance

We recommend spraying Kalmr Pet Liquid Magnesium Spray directly on to your pet’s skin
whenever you want to relax your pet’s muscles and calm jumpy nerves that may be associated
with anxiety or muscle spasms. It can also help soothe skin irritations and relieve muscle pain.
If your pet has trouble sleeping, you might try Kalmr Pet’s Magnesium Cream.

Kalmr Pet’s Magnesium Cream can also help calm itchy, irritated skin so that your dog or cat can
sleep better. It can also relieve muscle cramps and spasms that could be keeping your pet awake.
This soothing cream is also great if your dog or cat doesn’t respond well to a spray bottle near

Along with Kalmr Pet’s Magnesium Cream and Liquid Magnesium Pet Spray they also have a Pet
Shampoo with added magnesium, to help your pets’ skin irritations, fur and body health at the
same time as getting clean and cuddly!

Above all else, all pet owners want a healthy, happy pet. Introducing topical magnesium into your
pet’s routine could be a great way to assist older pets’ movements and quality of life and it’s a
sure way of maintaining a younger pet’s agility, vitality and optimal health.

Grow your business with PetsForever: Social App offers a thriving community of pet lovers for ethical companies

Founded by entrepreneur Eric Hsu earlier this year, the PetsForever app holds the purpose of connecting pet enthusiasts from all over Australia with a trusted platform where they can build profiles of their pets, share content, join or create communities and, most importantly, shop with a variety of ethical partners chosen by the Pets Forever team.

“I wanted to create a safe space for pet owners to connect, share stories of their pets and be able to become better pet parents,” says Eric, when explaining what drew him to create the platform. “Pet providers that meet our five-star rating system play a huge role in that scenario; in order to help our users become better pet parents, we must have a pool of ethical partners in our app store with the certainty knowing they value and respect our fur babies”

As of June of 2020, just two weeks after its beta release, the PetsForever app accounts for hundreds of active users in dozens of different communities, sharing their content and shopping through a range of pet businesses selling a vast range of products, from dog treats, premium designed bowls to genetic pet care and phone accessories.

Under that expansive scenario, PetsForever is offering the opportunity for ethical business owners to partner with the brand and grow their customer base under a great community of pet lovers who want nothing but the best for their furry families.

Those who are interested in growing their business with the platform are encouraged to contact business manager Josie Portelli through and detail what makes their company an ethical partner for hundreds of caring pet owners to trust.

It is currently free to set up a business in the community, as the social app is still in its early, yet successful, stages of audience implementation. Those who decided to join the PetsForever group will have access to hundreds of Australian users looking to provide their pets with the best products in the market. Are you one of them?

How to talk to your dog

The interaction owner-dog is not limited to a few commands, like “stay” or “give me your paw”. Ask any dog trainer and they’ll tell you that they have engaged in some form of dialogue with their pets. If you are interested in learning how to actually communicate with your dog, it is time to find out how to talk to your dog and what science has to say about the practice.

Can dogs understand what we say?

There is no doubt that dogs are capable of identifying commands and individual words, one evidence of that is the fact that they are always aware of when we call their names. Before, it was believed that a dog’s understanding of human language conveyed simply to our gestures and tones. Today, however, science evaluates that their understanding goes way beyond those aspects, with some dogs being able to understand up to 200 words!

We know that they are extremely smart creatures that communicate with us through their body language and barks. However, it is not always possible to know which way is best for making our furry friends understand us.

A study conducted at the University of Lórand, in Budapest, and published by Science magazine, suggests that pets are capable of responding to a mixture of the last three mentioned factors; gestures, intonation and words.

During the research, dogs were put inside an MRI machine and exposed to a vast range of audio stimuli: their tutors and owners would say several different words into the machine, each one with several different tones of speech.

To the surprise of the scientific community, the dogs were capable of recognising the words in a vast frame of context, such as complementary, neutral or negative, depending on the intonation. And what is even more revealing: they did it using the left side of their brain, the same side that humans use for the understanding of languages and symbols.

The study means that, like us, dogs are capable of decyphering the vocabulary separately of their owner’s intonation, but also combining the two, in order to have a full grasp of what their humans are trying to communicate. Dogs are truly fascinating, aren’t they?

How to talk to your dog: The importance of intonation

The fact that dogs are capable of understanding words does not mean that intonation is not an essential factor for healthy communication, though. “Studies from the past two decades have confirmed that the higher your pitch is, the more focused your dog engages with your speech, which makes it much easier for you to train them”, says Dr Julia Sanz, veterinary researcher.

The good news is that you’re very likely to have already been doing it naturally since most pet owners often talk to their animals in a high pitched tone to invoke affection. It is also easy to see if the animals are understanding us or not, given that their response time (or lack of it) is always immediate.

According to the research presented by the University of Lórand, when addressing dogs humans should always use a tone called “derivative language to dogs”. Constructed by short and simple sentences, it is similar to the language that humans use when speaking to a child up to three years of age. However, the tone delivered should be even higher pitched than those with children which, as said previously, helps dogs to understand us better.

The volume of our speech, according to Dr Sanz, should also be a bit louder than usual. “It should be the same level as you would normally use when repeating a sentence to an adult that didn’t understand you the first time you said it”, she explains.

Since dogs understand us, can I lecture him on bad behaviour?

Yes, but don’t exaggerate: despite understanding expressions like “let’s go for a walk”, dogs aren’t able to keep up with everything we say at the same level. Despite being very intelligent creatures, it is obvious that their knowledge of a language doesn’t come remotely close to that of human beings.

For that reason, if your pet does something wrong the best way to teach your dog is not by punishing them with moral lessons or emotional blackmail. They will not understand that the right place to pee is on the hygienic paper or that you get upset when they bring dirt to your bed just because you shouted that information to them several times.

For that reason, pet owners and trainers must always understand that talking to your dog aggressively and in an elevated tone will not make them understand the message you wish to convey. On the contrary, it will simply make them anxious and fearful of you without knowing why you’re behaving that way, which can be quite detrimental to their wellbeing.

Keep up with our blog and social media pages to be informed with the latest information on the world of our lovely pets! And don’t forget to download the PetsForever app. If you’re a pet lover, then PetsForever is the app for you!

Ten facts about cats and dogs that you’ve always wanted to know

cats dog

The world of cats and dogs is a surprising one and despite us sharing that world with them, there are a lot of things they do that we don’t understand. Those with a furry friend learn with time that bark means pain, that meow means hunger, we know when they’re sick, but even so, there are still several questions hanging above us, like why do cats eyes shine at night and why do dogs have the habit of sniffing the butts of their fellow canines?

In this article Pets Forever will clarify those and other questions that pet owners always had about their furry family!

1- Can cats really see in the dark?

cats dark

Felines are nocturnal animals and they can see up to seven times farther and better than human beings. But even cats need at least a little bit of light to guide themselves. In complete darkness, they also won’t be able to use their sight, but due to their whiskers, they are able to guide themselves well and not hit corners or objects like us humans would in the dark.

2- What is a dog’s sense of smell like?


A dog’s sense of smell is much better than those of his human buddies. While the olfactive cells of a human being can reach 5 million, dogs can have them up to 220 million, making them the best sniffers of the entire nature! If the membranes situated inside a dog’s nose were extended flat, they would always be bigger than the dog itself. That is why police use dogs to detect illegal substances in large, open spaces and when there’s a certain quantity of luggage or bags to be verified. Dogs are also commonly used in borders, airports and also strongly solicited when searching for people that have disappeared. Their sense of smell is incomparable!

3- Why does a cat’s eyes glow in the dark?


Many animals with a habit of nocturnal hunting (like some reptiles and several mammals) possess a surface on the retina called Tapetum Lucidum. Such part of the eye works as a mirror and helps those animals see better in the dark because it reflects the light back into the photoreceptive layer of the eye, offering a second opportunity for the image to be captured appropriately by the retina. The composition of that reflective layer is very diverse, but it works the same way in all animals. When they are in the dark, their pupils get completely dilated and expose the Tapetum Lucidum. For that reason, when a stream of light coming from a headlight or even moonlight hits their eyes, that surface is reflected, giving us the impression that their eyes are glowing on their own. Those who have cats who love to hide under the bed have definitely seen that scenario hundreds of times!

4- In what ways are dogs similar to humans?


There’s a reason dogs are often called “a man’s best friend” because we really are alike in several biological factors! Just like us humans, dogs can suffer from depression, low self-esteem, they feel when they are truly loved, feel when they are being treated unfairly, can be fearful of their owners and analyse situations to not make us upset (which they should never have to do!). What you probably didn’t know is that just like humans, the dogs from the Chihuahua breed are born with a soft spot in their skull, that closes as they get older. Crazy, right? Generally speaking, dogs are just as smart as a child between 2 and 3 years of age, which means that they are able to understand up to 200 words!

5- Why do cats purr?

cat-408784_1280Scientists are still not quite sure why cats purr. Plenty of veterinarians believe that a cat purrs by making their vocal cords vibrate in the lowest portion of their throat. In order for that to be possible, a muscle in the larynx opens and closes the passage of air up to 25 times per second. The purr can come from a variety of reasons not quite well defined yet, but it is still believed to be a condition of extreme joy, love and happiness.

6- Why do dogs nibble so much?


The teeth of puppies start surfacing when they are around three weeks old, while the definitive teeth replace the infant ones when they have about four to seven months of age. For that reason, they are extremely inclined to nibbling things during that period to alleviate discomfort and pain of the teeth that are coming by from under their gums.  Already in the adult phase, they usually nibble to sharpen their teeth.

7- Why are cats so independent?


Cats are lonely hunters. They are extremely intelligent creatures, able to calculate, solve problems and invent new ways of hunting for their survival. Even domesticated, cats are always in touch with their wild essence. When they scratch sofas or climbing through your house, they imagine themselves in a tree or a cliff. Have you noticed how they are very light sleepers? That’s because they are always focused, even during bedtime.

8- Why do dogs sniff butts?


Since dogs don’t have hands to greet each other and say: “Nice to meet you, I’m Dog!”, they usually sniff each other’s butts as a way of getting to know one another. Almost for the same reason that they lick each other; they want to show reverence, to demonstrate that they like another dog. For that reason, if a dog licks you, be happy! It means they love you.

9- Why do cats lick so much?


Everyone knows that cats are extremely clean and tidy creatures, but do you know why that is? They are great hunters and as such, they cannot allow themselves to be noticed by their prey or a potential predator, so they lick themselves a lot in order to mask or remove their own smell. They hide their feces and urine in the sand for the same reason; they want to leave no trails of them being there! Wild dogs always walk in packs so they don’t need to be so cautious about their presence. If they ever came into attack there are others around to help, unlike cats who are always alone but are much more lethal.

10- How do dogs see the world?


The common belief that dogs are colourblind is actually not false when comparing to humans. Dogs can see colours, but not in a scheme like we do. They can distinguish between blue, yellow and grey, but are not able to see spectrums of red and green, which are the spectrums that humans are able to identify the easiest, blue being the third in our human eye.

Did you enjoy our list? Then drop us a comment here and make sure to download the PetsForever app to join a thriving community of pet lovers such as yourself!

Is it safe to order pet food online?

Buying goods for your pet online has become the latest trend nowadays. Many people feel it is convenient and time-saving. Some pet owners may prefer to buy food for their pets online, while others rather simply go to the nearest store. But, is it safe to purchase your pet’s food online?

Why should you order your pet food online?

If you want to buy high-quality food that is not available in local pet stores then yes, this is a brilliant idea. You will find the food you want. First, make sure to compare with different sites and then buy from a store with fair prices. Also, it is important to compare the shipping policies and buy from a store that favours you. Take advantage of online reviews left by other customers for you to make a sound decision. If it is your first-time buying food for your pet online, make sure to buy a small amount to see if your dog will like it.

If your favourite local pet store does not store premium pet food, you can take advantage of the online pet suppliers. However, you should clearly know what you are looking for. This should not be a trial and error game. Remember, what you feed your pet contributes to their overall health. Sites like and are some of the safest and most reputable suppliers that deliver to your doorstep. They are known for selling high-quality pet food from reputable brands. Also, you get to find premium pet food brands that are not available from your local pet store in Australia.

One of the main advantages of buying your pet food online is that you have a wide selection of foods to choose from. But caution should be exercised if your pet has health issues or requires a special diet. In case your pet does need a special diet, purchasing your pet food online gives you a wide range of specific products that were probably not available anywhere else, especially in large quantities. It will be easier for you to get access to grain and gluten-free pet food, for instance. The food also may have high protein percentages, and you may be lucky to find pre-packed raw diets that might be missing from your local shop.

Is it safe to order online?

You should always purchase from sites that have secure connections. Online fraudsters and hackers can really mess you up, and extra precautions should be observed when purchasing any product online. If possible, it is best to purchase from stores that accept PayPal. Also, some online stores have an automatic renewal of pet orders depending on your needs. With this feature, you do not run out of pet food.

Avoid ordering anything online using public computers and Wi-Fi since you may never know who will get hold of your bank details. In case you have no access to a personal computer, make sure to logout and clear your browsing history. Do you check your account bills regularly? Make sure to track your bills to avoid unknown invoices. In case you find invoices that you do not know about, raise the issue with the store for an immediate refund.

Before purchasing from an online store, you are required to register an account. Make sure to create a strong password that is hard to hack. Remember: No online pet store asks for your bank details or passwords. In case this happens, do not share any confidential information and report them for fraudulent activities.

Should I mind about the shipping costs?

Most of the time, we avoid purchasing from online pet stores because of shipping fees. However, online pet stores often offer discounted prices that cover shipping costs. Therefore, the price ranges about the same as the local pet store or slightly above. Always make sure you know the time the store takes to ship their products to avoid any inconveniences.

Buying from a pet store in Australia is advised if the local pet store does not offer the product you want. Premium products are not easily found locally, and spending something small to cover the shipping cost would be advisable. You can consider talking to your local store to stock products you feel they are missing. It doesn’t matter where you choose to buy your pet food. The only thing that matters is if the pet food can give the pet the nutrition value they need. Buying pet food from the store or in your favourite Australian pet foot store is a choice of the buyer. Whatever is best for your pets, works!

Every pet has a story

The attachment between pets and their owners is something that cannot be explained. Today, many people appreciate and understand the benefits of having a pet in their life. In fact, many pet owners love their pets like their children and enjoy their company. Australia has the highest number of pet owners in the world. About 61% of households have pets. The stories of these pets bring about animal tales in Australia, and telling them to others becomes exciting and interesting. Today, more and more often, people have included their pets in family events. This clearly shows that pets are important members of our family. In many homes, pets have become great companions to the children. If pets are so important in our lives, how can we live without them? In case you are used to living with a pet, then living without them would feel empty.

Our pets will always give a shoulder to lean on.

Our pets bring more happiness to our lives than they appear. They show us real love companion, love, and emotional connection that most humans crave for. Most pet owners find themselves changing their ways after owning a pet. We do our best to make sure that our pets are comfortable, healthy, and safe.

Taking care of pets gives pet parents a sense of purpose.

Just like a parent would wake up and look forward to taking care of their children, the same case happens to pet parents. They are happy to know that there is someone who will be delighted to see them when they get back home. Science tells us a hormone known as oxytocin hormone that is produced in both the dog and the owner by just staring into a dog’s eyes. Isn’t that awesome? If you want a relationship with another person to go wrong immediately, simply show them that you don’t like their pets and it will happen right away. This is an easy way of understanding how much their pets mean to them. It doesn’t matter what situation you are facing, but you will have one friend that will never leave your side. Whether you are broke, sick, or even happy, your pet will stick by your side no matter what, unlike humans who can distance themselves from one another as time goes by and things go unexpectedly. Your pet will also tend to sympathize with you by cuddling and showing affection when they sense you are not happy. Every pet owner has a unique relationship with their pet. To others, they are their best friends, while others view them as their children. There is one thing that is common to all pet owners. Their pets are precious and loved members of the family.

Are you looking for some exciting Animal tales in Australia?

Every pet has a story, and only pet owners can tell the story better. Some pets have had a rough life before they found their forever home. PETx is one of many YouTube channels that highlight some interesting animal tales in Australia. Here are some stories you’ll definitely want to read about!


Tiger is an adorable British shorthair feline friend. He is pretty young and was adopted from the breeder while he was three months old. Sleeping and adopting his new environment was hard, but his new family was there to support him. He enjoys spending time with his mummy, and he is slowly adapting to his new environment. Tiger is growing fast and he can’t help himself from being so cute!


Buddy is a super pet. He is an adorable Jack Russell terrier, and the first thing you will notice is his energetic aura of a dog ready to face any challenge put in front of him, because you better believe that he will! He knows how to pose for the camera with natural professionalism, and all of his photos are just perfect! His owner Josie has taught him to follow some commands when running tracks and maneuvering objects. He has a thing with balls and this has made him a successful participant in flyball contests in Australia.


“Polly is the best thing that happened to our family. She is my best friend and means the world to me. I have gone through so much in my life but she has stuck with me through thick and thin. Polly has taught me that unconditional love only exists in true friendship. I love her so much and willing to do anything for her.”


“I can write a book on my cat max. I share all my stories with him even if I know he cannot respond. Max has been with me since he was eight months after rescuing him from the streets. I can say we have lived together for three years a life that is full of love and trust. I cannot imagine a day without him. You will never get bored by listening to animal tales in Australia since every pet has their unique stories. Some stories are sad but end with beautiful endings. I believe your pet has a story too.”

What is your pet’s story?

Is your dog howling too often? Here’s what you can do to help them!

Dogs have their own little peeves and every pet owner who has a canine buddy at their house are able to talk about one quality, one characteristic that can make their say “my dog does this but most dogs don’t”. Dogs are truly very unique creatures, in their own way! However, there are things that every dog does but that still intrigue us, and their howling is a good example of that.

After all, why do dogs howl?

Well, it’s a very common tool coming from our four-pawed friends which allows them to communicate with one another in longer distances, but their reasons for it are not always clear. It is very common for us to think that a dog’s howl is some sort of cry of anguish for help, therefore they must be howling out of suffering or pain. Although that is partially correct, there is a very specific reason as to why your dog might be howling, which relates to its lifestyle and health: they wanna be dogs!

Dogs are beautiful creatures that love the sense of freedom and connection provided by their owners, nature and fellow canines, but sometimes they feel a bit lonely and distant from all the fun and connection to the world that they love to have. That issue is commonly referred to in the veterinarian community as Separation Anxiety.

So in order to make life easier for those beauties, here are a few things that you can do:

– Walk your dog more often

This is possibly the best way to make sure that your dog is getting the right amount of joy and attention; see the world with them! By establishing an exercise routine they will always be sure that there is enough time in their day for interacting with nature and being in touch with themselves and others. In other words, spend some quality time with them; go out there and play! But that is often not possible in a lot of occasions since us humans usually lead very busy lives! In those circumstances, you can also-

– Give him solid, responsive toys

Responsive and durable toys are a great way of making sure that the dogs are keeping themselves busy throughout the day. Make sure to download our PetsForever app with a selection of local partners that have an extensive catalogue of great toys and gadgets that your pup will certainly love!

But could those not be the causes of my dog howling so much?

Yes. If your dog has a very active social and physical life but is still howling constantly, there are some signs that you can look for to identify and remediate the problem:

– They might be responding to other sounds

Whether it is another animal or an annoying sound that is disturbing them, dogs can react to different things in their environment that they perceive as good or threatening. In those cases, however, the howling is not frequent and will cease once the sounds do. If the problem is frequent try to identify sounds that might be disturbing your pet; chances are it’s something very minimal that you wouldn’t notice on a day to day basis. If it is something trivial that cannot be changed, such as the click-clacking of a refrigerator, you can show your pet that the noise is not harmful and give them treats for staying quiet.

Regardless of the reason, howling occasionally is perfectly normal, but always make sure to keep an eye on your dog if it is happening too often. Chances are it’s an easy fix and they will be very glad that you took some time to figure out what was wrong!

Don’t forget to download our app!

Check out the PetsForever app with numerous content and great tools for pet owners to interact and learn with each other! Available in the AppStore and GooglePlay through the following link

How to prepare your family for a new pet

Just the same as having a new baby, bring in a new dog into your home can be the trickiest transitions for your family. Whether you are planning to take in a puppy and mold him to a perfect family dog or adopting a dog that needs a perfect home, bringing home your fur friend is the most exciting things you can ever experience!

However, the first day is crucial. Your new dog is likely to be nervous and excited. You will want to make him comfortable and calm. In this article, we will talk about how you can prepare for a new dog and enjoy the new.

How long does it take for a dog to get used to a new home?

Taking in a new dog is a decision that all family members should agree. The arrival of a new dog in the house changes not only the lives of your family members but also the dog himself. The dog must get used to new smells and also new people.

If you are considering taking in a puppy, it is best to wait for a least two months before separating them from their mother. Never start dog training before the dog feels 100% safe and comfortable in their new home.

You can also use crate training to make your new friend feel safe. This is a great way to housebreak a new dog by creating a haven for them when they are anxious or scared.

The time in which your new dog will adjust in their new environment depends on how your family will collaborate with them in their new environment. It could be a couple of days or weeks.

So, here are some things you should do before bringing in your new dog.

How do you prepare for a new dog?

Are you planning to bring home a new puppy? Congratulations! You need to be prepared before they get home. Just take your new puppy as a toddler with fur, and take all the precautions necessary to keep them away from danger.

You need to know what your canine friend needs before bringing them home. We have narrowed down four key points that puppy parents should know before bringing their new puppies’ home.

Buy Toys for your new friend

First, puppies love to chew! So it is essential to remove anything that they might chew or destroy. Instead, place chewable toys for him to chew and play with. They can burn out their extra energy when playing with them.

Create a Puppy Proof Home

It is important o ensure that your home is the same for your new fur friend. Make sure your home is free of items that might harm your dog. Here are items that your dog should not have access to.

  • Needles
  • Valuable vases and ornaments
  • Poisonous plants
  • Kids toys
  • Household cleaning products
  • Electrical codes
How do dogs adjust to a new family?

You have rescued a dog or taken in a new puppy. How do they adjust in the new home? To help them with a smooth transition, here are some things you should do.

  • Before entering the house, show your new dog a place or spot they should potty.
  • In case you have other dogs, make sure you introduce your new dog to them.
  • Don’t over shower your new dog with affection. Let them come to you.
  • Make sure to know what your new dog was feeding in their previous home and gradually change their diet.
  • Make sure to see a vet to have them checked out to make sure your new friend is healthy and disease-free.
  • You can consider giving your new dog supplements like glucosamine to promote joint mobility
  • Be patient for a week while learning your new dog’s behavior and habits.
Do dogs miss their previous owners?

It is possible. This is clearly seen where dogs are separated from their owner for a while and get excited to reunite with them. It only happens when the previous relationship was a good one.

That being said, it is not likely a dog can pin all her previous owners in her mind. It only happens when they visit or run into each other in the park.

“Should I contact my dog’s previous owner?” This is a common question asked by new dog owners. Yes, you can if your dog is adjusting well in their new home. But, if they are struggling to adjust, keeping off from their owner should be the best option.

How do dogs adjust to a new family?

The time a dog takes to adjust in the new home depends on her age and history. When adopting a puppy, you can expect the transition to be smooth and quick. Puppies that are below twelve months bond immediately with their new owners. Older dogs usually take a few days or weeks to bond with their new owners. This depends on how fast trust is built.

Trust is important, especially when you are taking in a rescue dog. Make sure you know their past as much as possible. Dogs with dramatic pasts will take time before they gain the trust of their new owner. In such a case, patience is vital to create a new bond.

As you prepare for a new dog, try as much as possible to make the big transition to be scheduled in the morning. Most dogs tend to be anxious in the night that in the morning. When your dog arrives in her new home, take her for a tour in the house to make her used to the new surroundings.

Most importantly, be patient with your new dog. It might take days or months before they get used to the new home. With these recommendations, we are sure that your dog will adjust to her new home within a few days. Remember always to use positive enforcements when teaching him new tactics. Best of luck!

Dog Anxiety: What dog Owners Need to Know about an anxious dog

In the real sense, a dog should never have anything to worry about.  With humans who are dedicated to feed and take care of them, anxiety should be the last thing they should experience. We always believe anxiety is only experienced by humans where they have to worry about relationships, careers, and daily stress.

Believe it or not, dogs too become anxious. Even though they do not have to worry about paying bills or achieving specific goals in life, they can also experience some nervousness that greatly affects their behavior.

It is, therefore, important for dog owners to understand how anxiety affects their dogs because it can cause several problems for them and their dogs. A dog that is suffering from anxiety may have feeding problems, damaging the house when left home alone or even pick a fight with other dogs.

I am so certain no dog owner would want to deal with such behavioral issues. Therefore, it is essential to know the cause and how to prevent it exactly.

What causes dog anxiety?

Any behavioral change in your pet may be due to anxiety. Fear or old age-related conditions may cause it. For example, a dog can be anxious due to fear of unpleasant and unfamiliar location like a new home.

Separation anxiety is another major trigger of anxiety in dogs. Most dogs do not know how to cope with being left alone for an extended time.

Anxiety also occurs to older dogs that have congestive disorders leaving them confused and forgetful.

How do you know if your dog has anxiety?

Any sudden change in your dog’s behavior may be a result of anxiety. However, some signs will clearly show you that your dog needs some help.

Some signs may be obvious will others might not be noticeable right away. Below are some behavioral changes that show if your dog is suffering from anxiety.

  1. Destruction Behavior

An anxious dog may feel uncomfortable, especially if left alone at home. In the process, it may chew through a door trying to escape or even destroy the furniture.

  1. House Breaking issues

Housebreaking issues are commonly brought by separation anxiety. Your dog may urinate almost in every corner of the house or defecate inside the house when anxious.

  1. Repetitive Behavior

When you notice your dog pacing around the house or doing any repetitive behavior is a sign of dog anxiety. Your dog may also over groom the same body part as a result of anxiety.

  1. Aggression

You may find your dog snarling or snapping on other dogs or people when anxious. Growling and barking, with no apparent reason, is a sign of aggressive behavior.

What Natural Remedy can I Give my dog for anxiety?

When you have an anxious dog, it is possible to calm them down naturally without the use of medication or any other artificial ways. Naturally, dogs are happy when they are treated well, fed frequently, kept in a stress-free environment, and taken for walks regularly. Here are some natural remedies you could use to calm your dog.

  1. Create a safe environment for your dog

Always make sure your dog has a safe and quiet environment to retreat to. This could be a covered kennel, a closet, or a quiet bedroom. Place soft blankets or toys for them to chew to calm themselves down.

Make sure to check on your dog periodically to get to know how they are doing. The safe space will let your dog retreat and calm down whenever they are stressed.

  1. Take your dog for walks

When your dog will not settle down, and they are too anxious without a good reason, it could be a sign that your dog isn’t taken outside frequently or they are not receiving enough exercise. Puppies should at least be allowed to run about 3-4 times a day.

When you notice your dog is panting loudly or will not stop bothering you, they might be sick or need to go out. Until you get to know your dog’s behavior, any excitement behavior may indicate that your dog needs to go out or want to go to the bathroom. Unless you do not mind the messy floor, take your dog outside promptly.

  1. Socialize your dog regularly

It is normal for a dog to get excited when they meet new friends or new dogs. But, if your dog does not calm down around new faces, it means you need to increase your dog’s socialization.  Let your dog meet new people and dogs most frequently.

To successfully do this, take your dog for walks, ask permission for your dog to great other dogs they meet. When your dog behaves well, make sure to reward them with treats. Always use a clear verbal command to keep them in control.

  1. Pet and Message your dog

Petting and messaging your dog helps reduce stress and anxiety. This is a simple way of being affectionate to your dog. Message your dog gently and concentrate on pressure points like the feet, ears, and the top of the head. The messages will help soothe and calm your dog just as people do when messaged.

You need to know that dogs are social and always want contact and affection. Spend at least 30 minutes daily while petting or messaging them.

Another way you can help your dog reduce anxiety is to be calm when you around them. Make sure to speak in a soft, smooth, and calming voice as you pet them calmly and smoothly.

  1. Change your Dog’s Diet

Just like humans, dogs too need a balanced diet, and their moods can be affected by poor nutrition. Commercial dog treats have addictive ingredients, and most of the time overstimulates the dog’s system. You can choose to buy natural treats or make your own.

How do you calm a stressed dog?


Just like human beings, dogs too react to stress. Being clingy, acting up, or withdrawing are some of dog anxiety signs. Unlike us, dogs cannot express their anxiety verbally. Therefore, it is the responsibility of any pet owners to pay attention to their pet’s behavior and respond accordingly when they see any difference. Here are ways you can use to calm your anxious dog.

  1. Cuddling

Just like humans, pets too respond positively to touch. Cuddling is one way you can use to relieve stress, anxiety, and fear from your dog. When a dog feels like they are cut off from their human, their anxious level tends to increase. Petting and cuddling your dog may help take away some of the anxiety.

  1. Exercise

When a dog is anxious, it usually has a lot of energy that cannot be controlled. Humans are also advised to do exercises to help relieve stress. This also applies to dogs. When dogs take walks, run, or play in the park, they burn off some tension. Exercise makes the dog tired, and by the time they return home, they are calm.

Unless advised otherwise by a vet, exercise is good for you and your pet. Your dog will enjoy and appreciate the time you spend together.

  1. Calm Demeanor

Dogs always sense your emotions and feelings. If you are reacting towards their anxiety and bad behavior they show when stressed, they are going to absorb your behavior and make the situation even worse.

Take some few breaths before handling the acting out of your dog in a calm demeanor to help break the anxiety cycle between you and your dog. Just like a baby, your dog will act to the way you are behaving. Always take the lead and help them calm down slowly and patiently.

  1. Check with your Vet

When the dog’s anxiety level seems abnormal, it is essential to consult your vet. By ‘abnormal’ we mean if your dog cannot relax or calm down. Explain to the vet all the activities that showed that your dog was anxious. It does not matter if your dog does not have physical injury or illness; your vet might something that you cannot.

  1. Toys

Anxious dog training is easy, especially when you show them where to direct their negative energy. Toys are the best items to channel energy.  A good chew toy can keep your dog busy other than destroying your household and belongings.

We all know that anxiety alters the behavior of your dog. You are the best person to help your anxious dog to cope with something that is out of the norm. Your dog loves and trusts you, therefore, will want you to take the lead.


Trends in the Pet Food Industry

Dog Playing – Pets Forever

EuroMonitor has recently released a new edition of Pet Care Industry Information.

EuroMonitor has recently released a new edition of pet care industry data that provides latest insights on the dog and cat food industry performance in 2018 and key prospects through 2023. The major takeaways from the report are the trends in competition, the growth in cat ownership, continuing strong online sales growth and premiumization.

Pet food industry Competition

Pet food is a fairly concentrated industry. The top five companies account for more than 40% of global sales. This is striking and different from other Consumer Packaged Goods (CPG) industries. However, recently global manufacturers have been under significant pressure from new and local players.

Blue Buffalo has shown a continuous success story with a 138% growth in the last 5 years. This shows that pet owners are willing to spend more on their pet’s nutrition.

Rachel Ray has also achieved great success, and it was one of the fastest growing brands in 2017. Both these brands have been recent targets of M&A.

The developing markets also saw a rise in competition with local players stepping up their credentials by using their knowledge of local consumers and leveraging synergies with rising competition.

Cat Ownership

Recent developments in the industry have seen the rise of popularity of cats in markets all over, largely overtaking dogs’ popularity. The rise in popularity can be attributed to cats’ playful and relatively more independent nature, making them the preferred companions for fast paced, urbanised young owners.

This has also led to a rise in sales of cat treats and cat foods. The category has seen high levels of premiumisation with more nutrient rich, alternative protein and functional diets coming to the markets.

Global premium cat food sales are expected to grow by 4% in 2018 with absolute growth sales expected to reach USD 2 billion in the next 5 years. Mid-price cat food is also expected to post good growth.

Strong Online Sales Trajectory

Online retail sales has been gaining significant traction across developed and developing markets. Particularly in the United States where growth rates have been phenomenal. There has been a lot of action in the industry as Pet Smart acquired Chewy (a pure play retailer). Target and Walmart have pushed omni-channel sales and Amazon is stepping up as well.

Key motivators behind the shift to e-commerce can be attributed to price points, convenience and product selection.


Premiumization has helped define and generate growth in the industry for many years, but the ways it has done so have been changing over time.

New, locally and sustainably sourced ingredients are playing an important role in adapting to consumers’ demands. The rise in healthy living lifestyles of the owners has percolated to the way they interact with their pets, especially the way they feed them.

Globally, premium dog and cat food products have experienced strong growth with 25% growth in value over the last five years and has an expected 4% CAGR for the next 5 years, according to Euromonitor International’s latest estimates.

How To Handle Pet Stress During The Holidays

Dog Image – Pets Image – Pets Forever

The holidays are here and in full swing, which means that even more stress has set in for us pet owners.  But, what most owners do not realize is that their pets feel and experience the stress of the holidays as well.

Add in the fact that you are gone more often, for holiday parties and visiting family, and you can easily see that the holidays are just as rough on our furry friends than on us, if not even more so.

However, there are a few simple signs that you can look out for that will clue you into the possibility that your pet is indeed suffering from holiday-induced stress.  We will take a look at a few of them below.

One sure fire indicator that your pet is not feeling themselves is that of a reduction or loss of appetite.  Most breeds are very tuned into their owners.  And as such, when the owner is stressed the pet picks up on this and in turn becomes stressed themselves.  Whether the stress causes an uneasy or upset stomach or just an overall uneasiness, reduction or loss of appetite completely can result.

Another sign of your pet being stressed may present in the form of lip licking and yawning  When dogs become anxious they will exhibit this feeling outwardly in the form of lip licking.  It is their version of a nervous tick so to say.  They need a means to outwardly express their inward stress, and lip licking is the most common method.  Yawning is another possible outward expression they may use as well.

The next sign that your pet may be having holiday stress is that of them sticking to you like Velcro.  When your pet is shadowing your every move, and staying as close to you as possible at all times, this is them telling you they are stressed and anxious about something.  Many pet owners agree that this type of behavior is seen more during the holidays than most any other time of the year.  Your pet is wanting to keep close because although they are stressed, they feel that being close to you that everything will be alright.  That you will keep them safe and make sure that nothing will hurt or harm them.

Finally, one of the most widely observed signs of stress in pets is exhibited with shaking and shivering.  You may think it is because your pet is cold, but in actuality, that is most probably not the case.  When a pet becomes anxious, nervous, or stressed, much like people do they have a cross between a panic attack and an anxiety attack.  And again, like us humans that can manifest as physical shivering or shaking.

As with any change in your pets attitude or demeanor, it is best to check with a vet to make sure there are no underlying medical problems present.  If none are found, then the most probable cause for the change in behavior is stress.  Keep in mind that just because our companions have fur, feathers, or scales doesn’t mean that they won’t be affected to some point with holiday stress.

Factors Driving Trends in the Pet Care Industry

Running Dog – Pets Forever

Factors Driving Trends in the Pet Care Industry

The changing dynamics of the pet care industry and factors driving them.

How we chose to spend time with, interact with and care for our pets has seen a whirlwind of change in the recent past. The growth in the pet care industry has been strong and it is expected to expand stably in the future. Here are some factors that are shaping the trends in the industry.

  1. Humanization of Pets

Pets are now a part of the family and less & less people are buying pets for functional usages such as guard dogs. A poll conducted by Fortune states that more than 75% of the people surveyed consider ‘pets as a beloved member of the family’.

The closeness of the relationship means a demand for ‘human grade’ products for the pets. The industry has already obliged. The Casper dog mattresses are one such product.

  1. Sustainability

The people’s inclination towards products that promote and advocate transparency and sustainability is palpable. The new generation of pet owners are ready to pay more for eco-friendly, sustainable and / or naturally sourced products.

4 Legger shampoo for dogs understands this very well and is not shy of advertising all such labels – ‘All Natural’, ‘Biodegradable’, ‘Vegan’, ‘Sustainable Ingredients’ and many more.

  1. Technology

Technology has taken over andhas become an integral part of our lives. Now it is doing the same for our pets. A whole gamut of tech-products for pets is on offer – activity trackers, innovative tech-based pet toys and remote feeders. A number of pet care startups have cropped up as well that offer everything from stay for your pets, a microbiome examination for your pet, walking services and whatnot.

  1. Premiumisation

Premiumisation is about elevating how we treat our pets. It is about creating the bridge between luxury and mass market. Premium products for pets are now driving strategies of growth for industry players. Age and breed segmentations have been key to achieving this.

Consumers are seeking out products that are niche. These include products that offer enhanced healthcare and dietary practice. Natural, organic and minimally processed are tags that command value in the pet food category. The pet owners dietary preferences are also observed to convert into demand for pet products which are gluten-free, grass-fed and cage-free protein sources.

However, price continues to be an important factor. People wish to feed their pets and care for them with good-quality products, but they would prefer if they could do it without spending too much.

  1. E-Commerce vs Brick & Mortar

While e-commerce has certainly overtook brick & mortar in certain areas of pet care, offline stores continue to dominate in veterinary care and pet grooming.

As an effect of the humanization aspect there has been a tendency to seek out newer and better services. This has led to a demand for speciality pet services like training, pet sitting and pet friendly travel, which is being captured by e-commerce.

Therefore, offline stores have realized that it is important to create experiences for the pets as well as pet owners.