Author: petsforever

Vet health expert Dr Moss Siddle joins the PetsForever App

Great news, pet lovers! From now on the Pets Forever app will count on the expertise and professionalism of Dr Moss Siddle to give us great tips and insights on how to make our animals happier and healthier!

About Dr Moss Siddle

He is the founder of Medechat, a website that allows you to have veterinary care anytime, anywhere. Check it out, its fast, fun and efficient!
Dr Moss Siddle is a renowned veterinarian, having worked in Australia and the UK for the last three decades. He is the founder and owner of the Dandenong Ranges Veterinary Centre, operating in Melbourne for the past 21 years. Dr Siddle also has roles on the executive committee of the Victorian branch of the Australian Veterinary Association and is on the board of the AVA Veterinary Business Group. In 2012 he produced the VetCheck iPhone & iPad App – a pet diary and veterinary medical resource – a great partner to Pets Forever App.

How Pet Social Media Apps can relieve stress and anxiety

People all over the world experience mental health issues on a daily basis. It is estimated that 75% of the global population suffer some forms of anxiety and stress. More often than not, they don’t seek medical attention to improve on their mental stability and well-being. There are several different methods in the mainstream medical community, while most of the treatments are based on the principles of neuropsychology. However, most people are not aware that interacting with your pet improves mental health and has a series of benefits for your life.

The connection between pets and human health is undeniable, as we make an unbreakable bond of love and care with them. Most pet owners consider their pets as members of their own family. No matter how old you are, you will find joy in interacting with your pet. Pets bring more love and companionship into our lives, therefore pets and mental health can go hand in hand.

Science validates that pets have a big impact on mental health. Having a pet in your life can help reduce depression, anxiety and stress. Moreover, pets help reduce loneliness and bring us joy and unconditional love.

It was through those and many other benefits that the PetsForever app was created, a place where pet lovers from all over Australia can interact in a thriving community of love, information and ethical partners to shop from. But how exactly does PetsForever relieve mental issues?

How Pet Social Media Apps can relieve stress and anxiety

Sadly, the Covid-19 pandemic exacerbated the world’s mental health problems. Most people feel that the pandemic has had a direct impact on their mental health. Lockdown and social distancing have made the situation worse and made people live in solitude through quarantine and social distancing.

But fortunately, having a pet in your life can help you reduce your stress-related health issues. Better yet, joining a Pet Social Media App will help you feel connected to the world without leaving your home. Here is how Pet Social Media Apps can help in managing mental health issues.

1. They help us Build Healthy Habits

Our pets need to be taken care of every day. Nothing feels as good as sharing these wonderful moments of our pets with friends and family. It is so fun when you take your pet for walks or nature walks. You will be surprised to see how much you will enjoy your nature walks that will help you exercise without even noticing it!

Better yet, apps like PetsForever will always give you something to look forward to. You will have comments and chats to respond to, while still thinking about exciting things to post.

Moreover, these apps will always keep you entertained with reliable information and visual content, thus preventing you from forming bad habits.

There are no restrictions when it comes to using these apps. All content is suitable for all age groups and all users only have two rules: respect one another and have fun.

2. Pet Social Media Apps help us to cheer up

Are you feeling low, or feeling like you’ve been having a bad day?

Pet social media apps might offer you a solution. Interacting in these apps can cheer you up instantly by offering a form of amusement. More often than not, there are comical posts from other users that will definitely cheer you up and give you a good laugh.

Sometimes, life can be a little bit harsh for you. You may be going through some anxiety or stress, making you feel down. You can cheer yourself up by logging into your favourite pet app and interacting with the community! Interacting with other pet parents and scrolling through cute pics and videos of other pets can help relieve your stress and depression. It’s all about pets, after all, and you know how much we love them.

3. They Kill boredom

You will never get bored when you have a pet social media app installed on your phone. You will get to connect to other pet owners, post interesting stuff and ask plenty of question in their communities. Once the Covid-19 issue settles, there are plenty of meetup events to join in! When you feel alone, you can log in to your pet social media app and peruse through the cute pics and videos of pets.

Additionally, the app keeps you busy by making you want to share your pet’s best pics and videos with other users. Not to mention all the fun conversations and topics you’ll engage in. Having the app gives you no room for feeling lonely or stressed.

4. Pet Social Media Apps for a Community bond

The app will help you form helpful bonds with other pet parents. This kind of interaction will sometimes form a lifelong friendship that is founded on what members have in common, providing an emotionally stable and open ground for love and companionship.

5. Helps you to appreciate what you have

Naturally, pets live in the moment. They don’t worry about what happened yesterday or what might happen tomorrow. Using Pet Social Media Apps will help you not worry about what is happening or what might happen. They let you enjoy life at the moment, and as a result, you become more mindful.

Are you feeling depressed or anxious? Make use of the PetsForever app to help you clear your mind and relax your days. You can never know what you are missing until you try it first. Download it and have fun!

Three things to consider when using essential oils for your pet

Disclaimer: This article was originally written and published by Two Oily Ems, you can check them out by clicking here!

Essential oils can play a vital role in supporting our pet’s emotional and physical wellbeing naturally (not to mention our own). It makes sense to look at them to add to your ‘tool bag’ of things to use for your animal’s health.

They can support our pets when used correctly with their skin, give relief to our senior pets muscles and joints, calm the emotions during the storm, provide a natural solution to fleas…the list goes on.

But what really are essential oils? They are basically nature’s natural defence and naturally occurring aromatic compounds found in plants, seeds, bark, stems, roots, and flowers. They are up to 70 times stronger than herbs so a little goes a long way, especially for our pets.

Safe to say it’s a bit of a minefield out there if you are new to essential oils or even if you are not new and just wondering how to use them with your pets.

So here are 3 points to consider before you get started.

1) Know your pet’s health

We always suggest discussing with your veterinarian before using the oils especially with certain conditions and medications or if your pet has an underlying concerning health issue and definitely in emergency situations.

Even though essential oils are natural they are potent and there are some oils that are not advised to be used for your pet. Getting a diagnosis and finding out what is going on with your pet will help you embark on what natural path may be supportive to your pet’s individual needs. This may include essential oils or other herbs and supplements or looking at diet. If it is a specific condition and you want to go down the natural path there are a few natural Vets that do support natural remedies so do your research and find the best option for your pet.

2) Research your oil brand

With the rise of popularity, there are plenty of essential oil brands on the market and it can make it confusing and overwhelming knowing what brand to choose. The main thing to be aware of is that not all essential oils are created equally and unfortunately when it says ‘pure’ on the bottle it might not always be the case.  Many essential oils contain synthetics and chemicals that are not listed and can do more harm than good to you and your dog.

So before you go down to your local supermarket and pick up a bottle of essential oil from the shelf we highly recommend taking your time and do your research. Choosing a reputable brand and check the label to see if it contains information such as the scientific name, how it was extracted and even the lot number as this will show that that oil has gone through further testing to ensure purity. There is plenty of wonderful information and resources out there to help with your research. There’s no point starting to make positive healthy choices with a poor quality oil and knowledge is power.

3) Why do you need them and what to choose?

Do you have an over-excited or anxious puppy, a very itchy dog or a senior pet that needs support with their muscles and joints? It’s good to have an idea of why you want to use them and then get good advice with what oils are going to be appropriate and safe to use with pets.

There are oils that certainly support all of those things but whatever the reason it’s worth remembering that it’s important to also look at the big picture.

Often skin issues start with diet. Our little dog Sunny was plagued with skin issues for years while taking several medications. A switch in her diet in conjunction with the oils made all the difference and she hasn’t needed medication for her skin since then.

In the case of a behaviour issue, it always starts with appropriate training and looking at what is happening in the pet’s life. For example, is there a new addition in the household? Or has there been a recent move? Essential oils can be a wonderful addition to your pet’s routine whether it be behavioural or otherwise but take in to account other factors also to incorporate in your dog’s regime.

So where to go from here?

There’s no doubt about it essential oils can be a wonderful addition to any household but its definitely worth considering your pets when embarking on your oily journey and getting educated on how to use them safely and effectively around your pets.

We have loved our journey so far using essential oils with our beautiful pups, Sunny and Grommie, and educating ourselves over the years to help others make safe and healthy choices for their pets. We are passionate and love sharing our knowledge and experiences to help others.

Two Oil Ems

Top 7 reasons to have a cat!

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Those who are avid cat lovers know that having a cat at home is the best thing ever. With their caring gestures, fluffiness and downright fun, the felines always take joy to wherever they walk in. Do you have any reasons for why you should have a cat? We have a few so read now our top 7 reasons to have a cat!

1. Cats are independent

Having a four-legged buddy comes with many responsibilities. However, cats are known for giving their owners much less work compared to other pets. One of the great benefits of having a cat is the fact that they’re considered an independent pet, which means that you will have fewer daily tasks to look out for since they take care of themselves. Here are a few of the tasks that are facilitated to us by having cats:

  • Pee and poop: cats perform their necessities like any other pet. The difference is that they always look for a sandbox to do their deeds in the bathroom! That not only reduces the odour significantly as it makes it easier for the owner to clean up, with little to no training involved.
  • Hygiene: The type of cleansing done by cats themselves is more than enough to keep them away from the pet shop for quite a while. It is still recommended to bathe your cats once every two months, though;
  • Activities: offering a routine with different activities is a very important point in responsible tutoring. To entertain a cat, all you need is to offer them a few toys and accessories, besides love and attention of course! By creating a fun environment for them, they will have fun for their whole lives independently!

Cats sure can make things easier, but don’t forget that every pet needs care, love and attention. The benefits of having a cat are many, but the responsibilities are always left to their owner!

2. Cats improve your health

Those who live with a pet know that they bring many joys, but did you know that having a cat can literally improve your health? That’s what a study conducted in 2009 by the University of Minnesota says.

Researchers analysed the health of cat owners and proved that felines helped in lowering our levels of stress. That way, the responsible scientists concluded that cat lovers have a 30% less chance of dying of a heart attack than other people, simply because of the advantages of having a cat!

3. Cats help us sleep

Those who have lived with a cat know how good it feels when they sleep on our lap, purring and showing their love. And it’s not for no reason; a different study by a sleep clinic in the US has shown that cats actually make us sleep better! According to the research, 41% of cat owners informed that their sleep is improved if their cat is next to them.

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4. Cats reduce allergies

Implying that one of the advantages of having a cat is a reduction of allergies can seem strange, can’t it? However, a study published by the National Institutes of Health, in the US, shows otherwise!

According to the research, when children below the age of one year old are exposed to felines, they gain higher allergy immunity! And that does not apply solely to cat allergies. Data has shown that babies who live with cats also gain resistance against dust, pollen and other allergenic elements.

5. A cat’s purr is therapeutic, literally

Really, is there anything better than those whiskers purring on your lap? It’s such a nice and revitalising feeling! Scientists believe that the purr of cats is, actually, a powerful therapeutic agent. The sound emitted by them vibrates between 20 and 140 Hz.

According to the studies, vibrations between 18 and 25 Hz have the power to be auxiliary in the recovery of bones and tissues. According to that theory, hearing cats purr frequently can actually improve your general health!

6. Cats are excellent hunters

Cats still have many mysteries that scientists try to unfold. Maybe one of the biggest ones is the reason why they were domesticated. After all, if we really think about it, having a fluffy and fun pet doesn’t really help in developing a rural and agrarian society, right?

However, researchers believe that there is a simple reason why a friendship between felines and humans blossomed: they are excellent hunters! When humanity started having farms and plantations, soon came the cats to aid in the hunting of plagues and wild animals.

So who better to have right next to you to hunt a mouse or a bird than a cat? They let societies be free of rats and pests, including animals known for transmitting diseases.

7. Cats are loyal

It’s common for us to hear, for instance, that cats aren’t as lovable and live with their human families just out of convenience. That is a myth that any cat lover can easily dismiss! Those who have lived with cats know that they are very loyal companies, sweet and friendly all around. And it’s not just common knowledge that proves their loyalty.

A research conducted by the University of Oregon, in the US, has shown that most cats get very uncomfortable and agitated when their owners aren’t around and are also very protective of them.

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On the other hand, once their owners return, the cats become way happier and relaxed. Said study shows that, differently of what people without cats believe, felines trust their owners unconditionally, besides having an enormous care for their entire families.

If you were in doubt about getting a cat, knowing those seven advantages will certainly help you decide!

The incredible benefits of Topical Magnesium for your pet

Why Magnesium?

Magnesium is an alkaline earth metal. This mineral is found naturally in the environment and also
inside many living organisms. Magnesium is one of the essential minerals needed to grow and
sustain life.

Magnesium is an essential agent in over 300 enzymatic functions that regulate a range of
biochemical reactions in the body. These include assisting both muscle and nerve functions,
energy production and maintaining regulated heart and blood pressure.

It’s good for humans and animals

Animals require magnesium in a similar way to humans. The problem is that many pets don’t get
enough magnesium. While the element is naturally present in many foods like walnuts, wheat,
chocolate, and macadamia nuts, these foods are not safe to give to your pet. Processed dog and
cat foods may not have sufficient magnesium and other minerals to support your pet’s health.

Without enough magnesium, your pet is prone to the following symptoms:

· Depression
· Severe muscle pain
· Abnormal Heart Rhythm
· Gastrointestinal problems
· Behavioural changes

How much magnesium do pets need?
Dogs and cats both have a recommended daily intake. However, each breed and size should be
taken into consideration for necessary intake. We recommend researching your pet’s breed to find
the daily intake specific to their needs.

How to add topical magnesium into your pet’s daily routine?

Kalmr Pet Magnesium range offers solutions for every pet owner.

Kalmr Pet Liquid Magnesium Spray is natural and an all Australian owned and operated business.
Applying topical magnesium is one of the oldest forms of treatment for skin disease and irritations,
as liquid magnesium has natural antibacterial properties. Liquid magnesium is also a natural anti-
inflammatory, which makes it excellent for pets that suffer from arthritis pain or joint soreness
after a big day of running in the park or have recently become injured and need assistance

We recommend spraying Kalmr Pet Liquid Magnesium Spray directly on to your pet’s skin
whenever you want to relax your pet’s muscles and calm jumpy nerves that may be associated
with anxiety or muscle spasms. It can also help soothe skin irritations and relieve muscle pain.
If your pet has trouble sleeping, you might try Kalmr Pet’s Magnesium Cream.

Kalmr Pet’s Magnesium Cream can also help calm itchy, irritated skin so that your dog or cat can
sleep better. It can also relieve muscle cramps and spasms that could be keeping your pet awake.
This soothing cream is also great if your dog or cat doesn’t respond well to a spray bottle near

Along with Kalmr Pet’s Magnesium Cream and Liquid Magnesium Pet Spray they also have a Pet
Shampoo with added magnesium, to help your pets’ skin irritations, fur and body health at the
same time as getting clean and cuddly!

Above all else, all pet owners want a healthy, happy pet. Introducing topical magnesium into your
pet’s routine could be a great way to assist older pets’ movements and quality of life and it’s a
sure way of maintaining a younger pet’s agility, vitality and optimal health.

Trends in the Pet Food Industry

Dog Playing – Pets Forever

EuroMonitor has recently released a new edition of Pet Care Industry Information.

EuroMonitor has recently released a new edition of pet care industry data that provides latest insights on the dog and cat food industry performance in 2018 and key prospects through 2023. The major takeaways from the report are the trends in competition, the growth in cat ownership, continuing strong online sales growth and premiumization.

Pet food industry Competition

Pet food is a fairly concentrated industry. The top five companies account for more than 40% of global sales. This is striking and different from other Consumer Packaged Goods (CPG) industries. However, recently global manufacturers have been under significant pressure from new and local players.

Blue Buffalo has shown a continuous success story with a 138% growth in the last 5 years. This shows that pet owners are willing to spend more on their pet’s nutrition.

Rachel Ray has also achieved great success, and it was one of the fastest growing brands in 2017. Both these brands have been recent targets of M&A.

The developing markets also saw a rise in competition with local players stepping up their credentials by using their knowledge of local consumers and leveraging synergies with rising competition.

Cat Ownership

Recent developments in the industry have seen the rise of popularity of cats in markets all over, largely overtaking dogs’ popularity. The rise in popularity can be attributed to cats’ playful and relatively more independent nature, making them the preferred companions for fast paced, urbanised young owners.

This has also led to a rise in sales of cat treats and cat foods. The category has seen high levels of premiumisation with more nutrient rich, alternative protein and functional diets coming to the markets.

Global premium cat food sales are expected to grow by 4% in 2018 with absolute growth sales expected to reach USD 2 billion in the next 5 years. Mid-price cat food is also expected to post good growth.

Strong Online Sales Trajectory

Online retail sales has been gaining significant traction across developed and developing markets. Particularly in the United States where growth rates have been phenomenal. There has been a lot of action in the industry as Pet Smart acquired Chewy (a pure play retailer). Target and Walmart have pushed omni-channel sales and Amazon is stepping up as well.

Key motivators behind the shift to e-commerce can be attributed to price points, convenience and product selection.


Premiumization has helped define and generate growth in the industry for many years, but the ways it has done so have been changing over time.

New, locally and sustainably sourced ingredients are playing an important role in adapting to consumers’ demands. The rise in healthy living lifestyles of the owners has percolated to the way they interact with their pets, especially the way they feed them.

Globally, premium dog and cat food products have experienced strong growth with 25% growth in value over the last five years and has an expected 4% CAGR for the next 5 years, according to Euromonitor International’s latest estimates.

The Changing Trends of Pet Toys

Dog Running – Social Share – Pets Forever

Before the digital and social media reigned over our collective consciousness, having pets and spending time with them were a personal concept. To many of us, may be, it still is, but for many more pet owners, things now need to be ‘shareable’.

Pet toys have not been able to escape the trend. Earlier, a wicker ball for your cat, tennis ball for your dog would have been perfect. Not so anymore.

As technology becomes more and more prominent in our lives, there are two main driving forces affecting the landscape of pet toys – photogenicity and interactivity.


Is it instagrammable? The pet industry was not so fashionable a decade ago. But pet owners are getting increasingly conscious of how their pets appear in photos. They are concerned about how the dog’s collar compliments their outfits, but they are also being drawn to toys that appear good on camera.

This aspect of pet toys is becoming increasingly significant, as social media continues to grow and the younger generation starts to dominate the market.

‘Stark Raving Cat’, a US based company, offers a range of such toys. They offer catnip joints, which look like, well regular joints. Your cat posing with a catnip joint is very instagrammable!


Spending quality time with your pets can lead to a stronger connection with them, and that is beneficial for the health of everyone involved. Interactive toys make the pet’s playtime more fulfilling and augment the bond between the pet owner and the pet. Interactive toys are ones thatlead to a collaboration of playtime between both pet and pet owner.

Industry experts have pointed out towards a growing demand from pet owners for fun and innovative toys for their pets. As technology comes more into play in the industry, pet toys involving automation and efficiency without completely eliminating the human interaction are expected to dominate the space.


Outside of photgenicity and interactive features of pet toys, few other trends are driving demand.

  • Eco-Friendly

As global warming and climate change become a regular part of the human discourse, products that keep both environmental and user safety in mind are preferred. So conscious pet owners opt for toys that are made from materials that are sustainably produced and in ways that do not deplete the ecosystem. ‘Made from recycled materials’ or ‘reclaimed from waste products’ are tags that are now being preferred.

  • Affordable

Affordability remains a major driving force in buyer decision making. Affordable does not exactly mean cheap. It is subjective, as to each person, affordability could be at different price points. Premium products have their own niche; however, in general the average pet owner can spend only so much on a pet toy.

  • Durability

Durability and reliability continue to be a key concern for pet owners. They wish for toys that are not only entertaining and interactive but also that are physically durable, as they are more economical and generally more environment friendly.

So while technology driven factors are the leading trends in the industry, the traditional factors of affordability and durability continue to drive pet owners decision making. In the end, we are all here to make our pets happy & healthy and form strong bonds with our pawed companions.

Tech and the Pet Industry

Dog Image – Pets Image Share – Pets Forever

Technology has changed our lives. Now it is doing the same for our pets.

As technology has become an integral part of our lives, it has also started to influence how we interact, care and even feed our pets. A new generation of start-ups have started implementing everything from mobile technology to Internet of Things (IoT) to offer products, which forge a stronger bond between the pets and the pet owners.

  1. Pet Tracking

The thought of losing a pet or having him run away is enough to bring distress to a pet owner. However, in recent years, GPS devices like ‘Gibi’ and ‘The Paw Tracker’ have become increasingly popular ways to track lost pets. These devices are easily attached to the pet’s collar and the pet can be tracked using computer or mobile devices.


PetHub Incoffers what it has dubbed “the next generation pet identification tags”. These are embedded with a NFC chip and have a unique QR code and internet address, as well as a phone number. The company claims that thesefeatures can be used by ‘good Samaritans’ to immediately identify and return lost pets.


  1. Real Time Monitoring & Data Tracking

The advent of technology into our day-to-day lives have allowed and made us fond of tracking and monitoring of personal data. Personal activity trackers such as Fitbit have become ubiquitous. Similar devices for pets have also been introduced in the market. Fitbark is a device developed by vets, which collects physical activity and rest levels for dogs throughout the day. This can be synched with an app on the pet owner’s phone, which will help him / her in monitoring changes in behaviour and sharing useful information with the veterinarian.


  1. Remote Feeders

Assume you are at work when you get a notification on your phone sent by your dog. You open the app and voila! You and your dog are connected through a pet cam. After a few moments you tap on ‘treat’ and one drops from a dispenser. Petcube is one such company that offers an ‘interactive treat cam’. As per their website ‘Petcube Bites is an all-in-one Wi-Fi pet camera with built-in treatdispenser that lets you train and reward your pet remotely.’


The Remoca Pet Bowl, offered by a Japanese company, is an automated pet feeding system which refills itself and has a built in camera that allows the pet owner to watch your pet on your smartphone as it eats or drinks water from the bowl.


  1. Pet Toys

We all love playtime with our pets, but they absolutely exceed us in both the zeal and stamina for playing. iFetch is an automatic interactive ball launcher dog toy for active dogs, which solves this problem. The toy launches the ball to a distance, which the dog can fetch and put again in the toy to relaunch. They offer different models of the toy for different types of dogs.


Bolt by FroliCat is one such toy for cats. It is an interactive laser toys which casts ‘exciting laser patterns’ on the floor or the wall which the cats like to chase, pounce and bat upon.


  1. Pet Social Network

There has been a considerable increase in the number of social networking sites for pet owner. These website are fuelled by the pet owners urge to share and connect with others who share the same passion.


Pets Forever is one such social-powered online community that’s passionate about pets’ wellbeing and theirconnection with humans who love and care about them.


Ithad started out as a digital memorial concept,but has now evolved into a one-stop-home for everythingpets:

  • Pet-owners can access support and services to help them care for their pets.
  • It is a community for pet-lovers to connect, socialise and share with others.
  • Animal organisations, businesses and charities can also interact with the community of passionatepet-lovers.

Multiple Ways Your Dog Tells You It Loves You Each And Every Day

Dog With Owner – Pets Forever

We all know that communication between one species and another is minimal at best.  And, as dog owners, we understand that more than most.  We all wish we could understand what our companion is saying, and what they are thinking.

However, it seems that ours pets may be communicating with us, in their own special manner, and we are just not tuned into to it.  Let’s take a look at the multiple ways our dogs tell us they love us each and every day.

What Those “Puppy Eyes” Really Mean

Many people tend to assume that when a dog gives us “puppy eyes” they have an ulterior motive.  Maybe they are wanting treat, or maybe they are just bored and want attention.  In actuality, “puppy eyes” are a dogs way of expressing their love for us.  They will look upon us with sheer love which is expressed through their eyes.  The look of innocence that we see with “puppy eyes” is their way of giving us a hug or bestowing us a kiss—their means of showing us affection.

Why They Want To Sleep In Our Beds

It is a nightly fight—trying to keep our companions off the bed.  But, why are they so adamant about sleeping with us?  Why would they prefer to sleep in our beds, rather than on the floor or in their own beds?  Simple—we are the number one person in their lives.  And, as such, they want to take advantage of any time they may be able to spend with us, even if that means we are sleeping.

Jumping On and Almost Tackling Us

Many of us tend to get upset when our companion jumps on or tackles us when we walk through the door after a long day at work.  As it turns out, they are not trying to annoy us, get our attention, or be pests.  Our companions are so overjoyed to see us, that this is the only manner in which they can express that joy.  A pet jumping on us is a simple equivilant of if we ourselves jumped for joy.  Our pets are so happy to see us, they can not contain themselves, and all that joy spills over into jumping.

Not Wanting To Necessarily Play Fetch

Pet owners, such as ourselves, tend to spoil our companions.  Although that is done in multiple ways, the most obvious is when we buy them toys.  However, did you know that when your pet carries around a toy, or a ball, it is not necessarily because they are looking for a game of fetch.  To the contrary, it is more likely that they love that particular toy the most, and since we are their favorite humans, they want to share the toy with us so that we may play with it too.

When Our Pets Stare At Us As We Leave

We have all experienced the sadness and guilt of leaving our companion to go to work or to run errands.  When we do leave, most of will just lay down and stare at us.  This is not out of sadness or even to make us feel guilty—we put that guilt on ourselves.  If your companion is calm, and even lies down when you begin to leave, it is to let you know that they trust that you will be returning, and they are okay with that.

As you can see, our pets do communicate with us, in their own ways, we just have to be more receptive and observant of the signs.  Although most of the methods of communication listed above are pretty important, the most important is the communication of love between you both.

How To Handle Pet Stress During The Holidays

Dog Image – Pets Image – Pets Forever

The holidays are here and in full swing, which means that even more stress has set in for us pet owners.  But, what most owners do not realize is that their pets feel and experience the stress of the holidays as well.

Add in the fact that you are gone more often, for holiday parties and visiting family, and you can easily see that the holidays are just as rough on our furry friends than on us, if not even more so.

However, there are a few simple signs that you can look out for that will clue you into the possibility that your pet is indeed suffering from holiday-induced stress.  We will take a look at a few of them below.

One sure fire indicator that your pet is not feeling themselves is that of a reduction or loss of appetite.  Most breeds are very tuned into their owners.  And as such, when the owner is stressed the pet picks up on this and in turn becomes stressed themselves.  Whether the stress causes an uneasy or upset stomach or just an overall uneasiness, reduction or loss of appetite completely can result.

Another sign of your pet being stressed may present in the form of lip licking and yawning  When dogs become anxious they will exhibit this feeling outwardly in the form of lip licking.  It is their version of a nervous tick so to say.  They need a means to outwardly express their inward stress, and lip licking is the most common method.  Yawning is another possible outward expression they may use as well.

The next sign that your pet may be having holiday stress is that of them sticking to you like Velcro.  When your pet is shadowing your every move, and staying as close to you as possible at all times, this is them telling you they are stressed and anxious about something.  Many pet owners agree that this type of behavior is seen more during the holidays than most any other time of the year.  Your pet is wanting to keep close because although they are stressed, they feel that being close to you that everything will be alright.  That you will keep them safe and make sure that nothing will hurt or harm them.

Finally, one of the most widely observed signs of stress in pets is exhibited with shaking and shivering.  You may think it is because your pet is cold, but in actuality, that is most probably not the case.  When a pet becomes anxious, nervous, or stressed, much like people do they have a cross between a panic attack and an anxiety attack.  And again, like us humans that can manifest as physical shivering or shaking.

As with any change in your pets attitude or demeanor, it is best to check with a vet to make sure there are no underlying medical problems present.  If none are found, then the most probable cause for the change in behavior is stress.  Keep in mind that just because our companions have fur, feathers, or scales doesn’t mean that they won’t be affected to some point with holiday stress.

Factors Driving Trends in the Pet Care Industry

Running Dog – Pets Forever

Factors Driving Trends in the Pet Care Industry

The changing dynamics of the pet care industry and factors driving them.

How we chose to spend time with, interact with and care for our pets has seen a whirlwind of change in the recent past. The growth in the pet care industry has been strong and it is expected to expand stably in the future. Here are some factors that are shaping the trends in the industry.

  1. Humanization of Pets

Pets are now a part of the family and less & less people are buying pets for functional usages such as guard dogs. A poll conducted by Fortune states that more than 75% of the people surveyed consider ‘pets as a beloved member of the family’.

The closeness of the relationship means a demand for ‘human grade’ products for the pets. The industry has already obliged. The Casper dog mattresses are one such product.

  1. Sustainability

The people’s inclination towards products that promote and advocate transparency and sustainability is palpable. The new generation of pet owners are ready to pay more for eco-friendly, sustainable and / or naturally sourced products.

4 Legger shampoo for dogs understands this very well and is not shy of advertising all such labels – ‘All Natural’, ‘Biodegradable’, ‘Vegan’, ‘Sustainable Ingredients’ and many more.

  1. Technology

Technology has taken over andhas become an integral part of our lives. Now it is doing the same for our pets. A whole gamut of tech-products for pets is on offer – activity trackers, innovative tech-based pet toys and remote feeders. A number of pet care startups have cropped up as well that offer everything from stay for your pets, a microbiome examination for your pet, walking services and whatnot.

  1. Premiumisation

Premiumisation is about elevating how we treat our pets. It is about creating the bridge between luxury and mass market. Premium products for pets are now driving strategies of growth for industry players. Age and breed segmentations have been key to achieving this.

Consumers are seeking out products that are niche. These include products that offer enhanced healthcare and dietary practice. Natural, organic and minimally processed are tags that command value in the pet food category. The pet owners dietary preferences are also observed to convert into demand for pet products which are gluten-free, grass-fed and cage-free protein sources.

However, price continues to be an important factor. People wish to feed their pets and care for them with good-quality products, but they would prefer if they could do it without spending too much.

  1. E-Commerce vs Brick & Mortar

While e-commerce has certainly overtook brick & mortar in certain areas of pet care, offline stores continue to dominate in veterinary care and pet grooming.

As an effect of the humanization aspect there has been a tendency to seek out newer and better services. This has led to a demand for speciality pet services like training, pet sitting and pet friendly travel, which is being captured by e-commerce.

Therefore, offline stores have realized that it is important to create experiences for the pets as well as pet owners.

Choosing a Pet – Seven Simple Steps

White Cat Watching – Pets Forever

Choosing a Pet – Seven Simple Steps

The decision to adopt a pet is very important and should be thought out and discussed with everyone in the family.  Bringing any type of pet into the home is a major responsibility, one that can more often than not last for decades.  And, it is more than just about what type of pet you should get, although that is an important part of the decision as well.  When considering the newest possible family addition, there are a few things to keep in mind.

Plan Carefully

More often than not, the purchase of a pet is somewhat of an impulse buy.  However, in order to be the best owner to your new pet that you can be, you need to sit down and weigh you the pros and cons of actually taking on your newest family member.  Do your research on both species and breed to make sure that the pet in question is a good fit for you.  Make sure you understand what type of temperament your pet will exhibit.  You will need to know the level of care and attention needed, as every species and/or breed is different in this respect.  Finally, the average lifespan will indicate how long you can expect to have your pet and to meet its needs.

Factor In Your Families Lifestyle

This is one area that many families completely forget about, or simply ignore.  Where you live, and how much you are away from home are two very big factors to consider in choosing a pet.  Say,for instance, you decide to get a large dog.  Do you have a sizable fenced in yard, so that your new companion will have room to run and exercise?  Or maybe you are away from home a lot due to school activities or work.  In this case, your better choice may be a cat, as they are lower maintenance than say perhaps a dog.  Also, another area overlooked is that of when you decide to take a vacation.  So you have a reliable source to call upon to perhaps babysit your pet?  Cats can be pretty self-sufficient as long as they have water and food, but dogs are more in need of looking after on a day to day basis.

Think about cost

Like most things in the world today, there is also a cost to having a pet—any type of pet.  You are responsible for keeping their shots up to date, for feeding them, or providing them a bed, and for taking them to the vet should they become sick.  With dogs, there may be extra expenses for grooming, and if you decide to have them spayed or neutered there will be an expense for the surgery.  Make sure you understand that when you take on a pet that you are taking on the additional expenses required to the proper care of that pet.

Consider shelter adoption

Many people, when considering where to get their pet at, go straight to either a pet store or a breeder.  However, they are missing out on a chance to get a great companion by failing to check in with their local shelter.  Ever since I can remember, I have heard that shelter dogs make the best companions.  Why?  Because they have been where they have been, and seen what they have seen, and felt what they felt.  And in all that, they realize, on some level, just how lucky they are to have you as an owner.  They will be forever grateful for you pulling them out of the shelter, and giving them the love and attention that they need and crave.  Thusly, making them a most thankful companion who will remain loyal and loving all the rest of their lives.

Delegate responsibilities

When discussing the possible addition of a pet to the household, make sure that each member of the family understands what their delegated responsibility will be in helping care for your new pet.  Each member should be relied upon to do their duty so that all the work of caring for the new addition does not fall completely on one persons shoulders.  Delegate one individual for feeding, one for walking, and rotate for such things as bathing and brushing.  Get the whole family involved, and make it a fun task for everyone.

Think about training

If you are not lucky enough to adopt a pet that is already housebroken, then you will need to consider setting time aside through your day to work at getting your new addition trained.  Many find the best way to go is with pee pads.  Not only are they more convenient for you the owner, they allow your pet to have access for going more often, and be a source to catch possible accidents.  If your pet has problems in the areas of behavior, you may want to consider a professional trainer to help them to learn right from wrong.

Final steps

Finally, you will need to name your new pet.  This can be fun, but then again stressful at times.  Will you go with something simple?  Something traditional?  Or maybe something totally off the wall?  Whatever you name you chose, imagine yourself yelling it hundreds of times throughout your life.  Do you find you still like the name?  Then you may have a winner.

With just a little forethought and some weighing of options, the addition of a new pet to the family doesn’t have to be overly stressful.  Keep in mind that when you take on the responsibility that it will be for the pets entire life, and that you need to be the best owner you can be to your new companion and you should do just fine.

Bringing home a new pet is both exhilarating and exciting

Golden Retriever Puppy Image Share – Pets Forever

How To Prepare For Your Newest Family Member

Bringing home a new pet is both exhilarating and exciting.  However, what is fun for you and your family, at the same time can quickly become nothing but major anxiety for your newest family member.  With just a little preparation, both you and your new companion can make an easier transition for everyone involved.

Have A Family Conference

Before bringing the new family member home, make sure everyone is on the same page and on board with what having a new pet entails, as well as what job each person is responsible for in regard to the new family addition.  In this manner, the possibility of confusion or problems will be minimize, which in turn will make the integration of your family and your new companion a smooth one.

Make Sure You Have Your Supplies

There are several items that are basic necessities to buy and have on hand for your new companion.


Your new family member will bet both nervous and scared in their new surroundings.  As a means of providing them a possible safe place, a crate can prove invaluable.  Also, if you are planning on crate training your companion, it is best to start from day one.


Your new pet will need both a food bowl and a water bowl that is dedicated to just them.  This will get them used to the bowls themselves, and they should remain in the same spot as all time, for ease of being found by your companion.

Food and treats

It is suggested that you use the same food, and treats, that your companions is used to.  If you feel the need to change either their food or treats, do is slowly in small increments, to prevent any chance of an upset stomach.

Collar and leash

It is best to get your companion used to wearing a collar, and being led on a leash as soon as possible.  They will most assuredly fight the idea, but with a little time and patience, they will be walking by your side happily in no time.


Your companion really needs its own bed.  It is not a good idea to let them get in the habit of getting on the furniture if that is going to change down the road.  Not only will it confuse them, but once they have felt the comfinessof your furniture, they are less likely to give it up without a fight.


Every companion, no matter what age, loves toys.  However, with the younger family members, a chew toy can prove an invaluable asset.  Dogs chew—it is just their nature.  Even though you can’t change the fact that they chew, you can control what they do and do not chew on.


It is a given that at some time or another your companion will have an accident.  It is in your best interest to have cleaning supplies on hand to handle the issue, because the longer the issue is left unresolved, the harder it will be to deal with.

Baby gates

When first introducing your companion to their new home, it is best not to let them have full run from day one.  This only adds to their anxiety of being in a new situation.  It is suggested that you block them off, and limit them to one room, adding more rooms after a few days.  To aid in this endeavor, baby gates are a great idea.


Before your new companion arrives, make sure you have puppy-proofed your home.  Make sure to pick up any items and place them out of reach of your new companion, that may cause harm to them or they may cause harm to.

With a little time taken out to make the proper preparations, your companion will begin feeling like a member of the family in no time, and everyone will be happy and content.